Hi there,
For most of us, the last quarter of the year is typically “go time”.
With the end of 2023 looming large, we’re certainly a key part of this push for many of our clients, working on a variety of high-impact projects in both the public and private sectors. Particularly with the flagship event of the United Nations (UN General Assembly 78) set to kick off on the 5th of September (today!), we’ve had the great opportunity to work on a variety of digital projects that will be on the agenda.
Despite all this, behind the scenes, we’ve been taking a note out of our own book and talking to many of our customers to find out how we can continue to grow and develop our service offering to best serve our new and existing clients in 2024 and beyond. So, to close out 2023, we’re going to be having a little bit of a refresh to better showcase some of the incredible digital products we’ve built over the last year.
In the meantime, have a look at our Insights page, specifically our recent case studies, to see more of what’s to come.
Kieran Glover – Managing Director
— On the limitations of AI.
The conversations around artificial intelligence often emphasize its cutting-edge capabilities that continue evolving beyond what we’ve ever imagined. But what many of us forget is that AI technology is not limitless.
Think of AI as a scholar equipped with a vast library of knowledge but lacking the ability to understand the intricacies of human communication. It excels in data analysis but stumbles when faced with language nuances and cultural contexts that humans effortlessly navigate. So, can AI ever truly capture the “skill” of real-life communication?
The technical constraints of AI extend into diverse sectors. For instance, in healthcare, while AI's diagnostic abilities are promising, it's still learning to interpret the subtleties of symptoms and understand patients’ medical histories. In finance, AI is able to streamline transactions and make financial predictions, but its understanding of market shifts is based on historical data and is often inaccurate. Even in creative domains, AI can generate high-quality art and music — yet its artistic expression lacks human depth.
Ethical concerns also come into play, highlighting AI's unique boundaries. AI relies on endless amounts of data but lacks the ethical reasoning needed to safely and independently handle it. Its access to users’ personal data online also has to be strictly regulated to avoid privacy and security risks. As we entrust AI with decisions carrying significant impact, it's worth considering whether this technology can actually navigate morality and ethics.
While AI is a potent tool, it is, after all, an augmentation of human genius — a creation with its own quirks and boundaries, inviting us to explore, adapt, and, most importantly, understand the realm where human and machine intelligence converge.
Read more: What AI Can't Do (Yet).
At Mäd, we are passionate about driving digital transformation and customer-centric innovation across organizations and industries. We recently completed two successful mobile banking app design projects — read our case studies to learn more.
Artificial intelligence is rapidly changing the way we work, creating new opportunities and challenges in the job market. When AI solutions like ChatGPT began taking over the digital world by storm, many feared that AI would take over their jobs — but new evidence shows this won’t be the case after all. Although the future of work is uncertain, AI is sure to play a major role in shaping it.
Want to build stronger connections with your customers? AI solutions can help your business personalize experiences, anticipate client needs, and provide more timely and relevant support. However, remember to be mindful of the risks and regulations of AI when implementing any AI-powered tools in your organization.
In their new playbook, McKinsey offer an innovative and practical approach to help businesses succeed in the age of digital and AI. Check out their collection of valuable resources, reports, and interviews and get more insights (based on successful McKinsey case studies) on how to set a clear vision for your transformation, build a strong team of leaders and experts, identify the right technologies to adopt, and measure and track progress.
Curious to learn how you can start and run your own professional service firm?
Check out our eBook, Work Like Mäd!
It’s based on 10+ years of experience (with many trials, errors, and failures in-between) and packed with lessons and advice on how to set up and grow a sustainable business, assemble a talented team, find the right projects, and keep clients coming back to you.
Get it here. (Or download a free chapter!)
Thank you for taking the time to read this newsletter. If you have any questions, comments, or concerns, please don’t hesitate to reach out to us at hi@mad.co. Our team is always here and ready to help.Find our collection of past newsletter editions here.
Enjoy the upcoming fall months, and until next time!
