Hi there,
It’s hard to believe that the first quarter of the year has already come and gone. As we reflect on the past few months, we’re excited to share how we’ve been progressing in 2023 so far.
At Mäd, we’re thrilled to continue working with some of our largest partners while also exploring new opportunities for growth, particularly in the public sector. Despite the challenges posed by current global events, we remain committed to supporting our clients and seeking new ways to deliver value.
As part of our commitment to continuously provide exceptional service to our clients, we’ve been actively searching for talented individuals to join the Mäd Expert Database. This initiative seeks qualified specialists to join a roster of independent, international experts to support our growing demand from leading international organizations. Through several discussions from the start of the year, we’re optimistic that this initiative will help us expand our abilities and attract diverse projects and opportunities to compete on the global stage.
Alongside our internal initiatives, we’re delighted to have delivered two high-profile projects this month, including a significant revamp of the CBRE Cambodia website and a new website for leading local lifestyle brand Vattanac Properties.
All in all, we’re no doubt feeling the pressure of the volatile economic environment we’re operating in. Still, as always, we continue seeking opportunities to deliver value to both new and existing clients.
Kieran Glover – Managing Director
— On AI “assistants.”
At Mäd, we’re always curious about how AI has been changing how we work: from strategic planning and data analysis to programming, communications, and content creation. And as tools like ChatGPT continue to take the internet (and the business world!) by storm, it’s becoming increasingly harder to imagine our lives without AI “assistants."
Particularly in marketing and communications, AI-generated content can help creators and marketers save time, produce more (and better) content, and enhance creativity, among other things. Yet, by reducing human input, it can also create ethical and legal issues, generate low-quality or irrelevant material, and even harm brand reputation and trust.
AI can certainly be an excellent tool for a company — if used wisely and ethically. For instance, we might ask AI to assist with research, ideation, and editing, but we need to ensure we add our voice, style, and value to the final material. Most importantly, we need to check the quality and accuracy of any AI-generated content before publishing or distributing it.
As diverse choices of AI tools start to dominate the market, it’s important for organizations and individuals to consider how they can best implement AI to benefit their workflows while recognizing — and mitigating — its risks.
Read more about AI team members.
With the rapid spreading of AI, many of us may have delegated our writing to tools like ChatGPT (see our Thoughts). Now, far less time is spent thinking about what and how to write, which might be great for efficiency — but not so much for our thinking and writing skills. So, why write?
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Entering Q2, we’re looking forward to continuing our current projects while exploring new opportunities and refining our strategy.
Curious to learn how you can start and run your own professional service firm?
Check out our eBook, Work Like Mäd!
It’s based on 10+ years of experience (with many trials, errors, and failures in-between) and packed with lessons and advice on how to set up and grow a sustainable business, assemble a talented team, find the right projects, and keep clients coming back to you.
Get it here. (Or download a free chapter!)
Entering Q2, we’re looking forward to continuing our current projects while exploring new opportunities and refining our strategy. If you have any questions, comments, or concerns, please don’t hesitate to reach out to us at hi@mad.co. Our team is always here and ready to help.
We hope you had a refreshing start to spring and are prepared for a busy season ahead.
Until next time!
